Delivering digital transformation

The challenge of digital innovation is everywhere. It’s hard to escape the talk of ‘revolutionary impact’ or ‘digital disruption’ or the need for new strategies to cope with ‘digital transformation’. But what’s really going on, where are the big questions we should be addressing and how might this affect our approach to innovation management?

This video features an interview with Alan Brown, Professor of Digital Economy at the University of Exeter, author of the influential book ‘Delivering digital transformation’, and a well-known writer and speaker on the topic. In it he explores some of the key issues surrounding the effective use of digital innovation, drawing on themes which he regular talks about in his excellent blog series ‘Digital economy dispatches’.

You can find out more at https://alanwbrown.com/about/

Видео Delivering digital transformation канала Managing Innovation