Is My Print Subject to VAT? VAT on Printing Explained | instantprint

Looking for a way to figure out whether your print is zero-rated or if you need to pay VAT? Are all printed products subject to VAT? This video shows you how VAT and printing works so you’re never caught out!

What is VAT?

VAT (value added tax) is a consumption tax based on the value of goods and services. VAT is charged when a VAT-registered business sells goods to either another business or directly to the consumer. Businesses charge VAT on behalf of HM Revenue & Customs, and they send them the difference between what they have charged on sales vs what they have paid on purchases. VAT makes up a large proportion of government funding.
For business to business sales, VAT can be shown above the price. For direct to customer sales, VAT is included in the price.

VAT on Printed Products

Some printed products are zero-rated, whereas you will be required to pay VAT on others. Standard VAT rate is 20%.
If you print with instantprint, we’ll include VAT on the majority of our products as part of our promise to keep prices transparent.
However, there are some exceptions to the zero-VAT rule, which means that otherwise VAT-free products may incur a VAT charge. These are:
- Voucher of admissions, e.g. your flyer or leaflet is used as admission to premises, for example using the words ‘free entry with this flyer’
- Discount usage, e.g. your print product is used to obtain a discount on goods or services, using phrases such as ‘25% off with this flyer’
- Writable area, e.g. you’ve printed invitations, certificates, postcards or forms to be filled in and the writable area covers at least 25% of the artwork
- Writable books, e.g. diaries, calendars and record books

What Happens if I Need to Pay VAT for Printing?

If you’re planning on printing with instantprint and are due to pay VAT on one of the above products, we’ll be in touch to let you know how much you need to pay and how to do this.
Read more about VAT and download our table of zero-rated and VAT-rated print products here: https://www.instantprint.co.uk/printspiration/marketing-with-print/vat-on-printing-explained

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