The Science Behind the Perfect Business Card, Biometrics Testing | instantprint

Have you ever wondered how to create a scientifically perfect business card design? In our survey of over 2000 UK adults from a range of different industries, we found that 40% had a negative perception of a business based on the design of their business card alone!

To dig deeper into why certain designs are more favourable than others, we used biometric analysis as our research tool of choice.

Using specialist equipment from GazePoint, we examined the reactions to different models of business cards in different industries. We tested initial reactions, eye tracking and heart rate to find out what attracted those taking part to different business cards.

Each person had to sit directly in front of the GP3 eye tracking camera, allowing it to focus on the user’s pupils using infrared – they were then asked to place their index finger into the heart rate monitor and place their other hand on the 0-100% dial, rating how they felt about each design.

We found that the two most popular colours for business cards were yellow and white, and a simple, traditional design was the preferred choice for 45% of our test subjects.

To discover the full results, including which business card designs work best in different industries, check out all of our findings here: https://www.instantprint.co.uk/printspiration/print-design-tips/the-science-of-creating-the-perfect-business-card

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