No Website Conversions - How To Fix It?

Is your website not converting? Are you not getting any sales from your traffic? In this video, I'm going to teach you how to think like a marketer so you can improve the conversion rate of your Ecommerce website.

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Many Ecom store owners have asked me this question: "Why is my website not converting?" But I can't simply answer this by telling you my experience with my own store, because this question requires an answer that is based on real-time data.

To find out why there is no website conversion in your Ecommerce store, you need to look at the data, diagnose the problem, identify the bottleneck, and find the paint point.

You need to understand that selling your product entails taking your customers to a journey, a conversion journey. You need to take them from Point A (traffic) to Point B (purchase), and you need to make that journey as seamless and as exciting as possible. But how?

A lot of Ecom sellers only focus on Point A. They are so obsessed with increasing their traffic that they forget the things in between. Here are the stages that each customer goes through before they finally make a purchase:

1. Impressions - In your Google Ads account, you can see that there is an Impressions column. Impressions are the number of people that see your Ad. When people search for your product, impressions are the number of times your ads show in the search results.

2. Click - Your ads showed in the search results, your customers have seen your ad, now they click it. If it's a Shopping ad, they will then be directed to your product page.

3. Add to Cart - After checking your product page, your customers will then (hopefully) add the product to their cart.

4. Checkout - They will then proceed to the checkout page and provide their payment details.

5. Purchase - End of the conversion journey.

To improve website conversion, you need to dissect each stage of the conversion journey and make sure that your customers go through each smoothly and seamlessly. Look at your store and ask yourself where the problem lies.

Does your ad show high enough in the search results for your customers to easily see? Maybe you're bids are too low that's why your ads are not showing.

When your customers click your ad, are they taken to the right page? Is your product page crafted the way your customers want them to be? Are descriptions optimized? Are the product images clear? Is the Add to Cart button visible?

Is your checkout page working properly? The common reasons why customers abandon their cart include:
1. Add to cart buttons are not working or not visible
2. Getting errors when checking out the products
3. Shipping rates are too expensive
4. Customers are sent to another page when they click the product; and
5. Payment process errors

Your website sucks and you know it! Fix it now to increase your website conversions?
1. Make sure Google Analytics is installed
2. Install Hot Jar - a software that records screen activity of your website visitors
3. Check the quality of your traffic
4. Check the search terms report to ensure that you use the right keywords that your target customers are using
5. Make sure that the intent of your traffic is there

🔗 Here’s the video on Average Order Value that I recommend in this video:

▶️ How to Setup Google Analytics for Shopify ⮞ https://www.youtube.com/watch?v=Buqv-hUr1s4
▶️ How to Install Hotjar on Shopify ⮞ https://www.youtube.com/watch?v=ObtQGSqsKj4

💁 HELPFUL LINK:
Create Hotjar account here 👉 https://insights.hotjar.com/register

🕘 Timestamps:
0:00 Intro
0:20 Why are you not getting conversions?
0:46 The Conversion Journey
1:30 The stages of the Conversion Journey
3:07 Reasons why your store has no website conversions
7:10 Conversion Rate Optimization Tips

🎬 Watch my most recent videos:
https://www.youtube.com/channel/UCpv6LoMeHrG-NPDCRnBWFpA/videos?view=0&sort=dd&shelf_id=8

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Видео No Website Conversions - How To Fix It? канала Mr Sam Baldwin