What Makes a Great Ecommerce Brand Store | 4 Big Metrics You Need to Win

What makes a great Ecommerce brand store? Is it the high traffic? Or is it the PROFITS that you make at the end of the day? Let me illustrate it to you in this video!

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What most Ecommerce store owners do is the BAD APPROACH. It's the type of approach where they build their store, add their products, then start sending traffic to their Ecommerce website. Then they start throwing Facebook ads and Google Shopping Ads, which could be great if you're lucky and convert your traffic at 2 to 3%.

Many Ecommerce merchants do this strategy and follow these steps. But the problem with this approach is that not all your traffic will be profitable. What does this mean?

For example, someone buys a product that's worth $20 and your profit margin is 30%. It means that you're probably making about $6 or $7 in profit. For every customer that you acquire from your traffic, you can pay $7 at most and just break even. You're not making any profits but you're just churning through all these customers.

To make matters worst, your store doesn't offer good products and good buying experience, which will lead to people asking for refunds, getting charge backs, and all these problems. You all are obsessed with traffic generation when really there's so much you can do so easily to grow your Ecommerce store.

Now here's my PPC EXPERT APPROACH and the 4 BIG METRICS that make the best Ecommerce brand:
1. Traffic
2. Average Order Value
3. Conversion rate
4. Customer Lifetime Value

You now have all this traffic coming in from different sources. The first thing you need to do is improve your Average Order Value. AOV is the amount of money that someone spends on average when they go to your store. If you don't have anything in place to improve your average order value, then you're still going to get 20 dollars and your profit margin is still gonna be $7 per customer.

But if you can get your AOV up to $30, then you're increasing that by 50% making you a profit of $10! Suddenly, you've got a bit more room and you're still paying the same amount for your traffic. That's beauty of this approach! You increase your AOV but your Conversion Rate is going to stay the same, and you're still going to pay the same amount per customer.

So there is traffic, then your Average Customer Value, Conversion Rate, and the next big metric: Customer Lifetime Value. What is it?

Here's the scenario: You increase the AOV to $30 and you then have marketing strategies in place to get your customers to come back and purchase again. If these customers buy two more times at $30, their customer lifetime value, or the value that they generate for your store over their whole lifetime, is going to be $90. So if you still spend $7 for that traffic, you're now getting $23 in profit over the lifetime of this customer, instead of just breaking even and making $3 in profit.

This is the beauty of building a Shopiy brand store. You can't just pick something off Aliexpress. You need to really have USPs or Unique Selling Propositions for your store. Build an Ecommerce brand, sell quality products, get reviews for those products to build social proof, and get these people to buy more and come back later to purchase again and again!

🔗 Here are the videos that I recommend here:
▶️ Average Order Value ⮞ https://www.youtube.com/watch?v=yT-_mEeTgkg
▶️ Customer Lifetime Value ⮞ https://www.youtube.com/watch?v=hclpuonKdps
▶️ How to Compete with Big Ecommerce Stores (and WIN) ⮞ https://www.youtube.com/watch?v=U2xEwrA8m08

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Видео What Makes a Great Ecommerce Brand Store | 4 Big Metrics You Need to Win канала Mr Sam Baldwin