Direct Mail Return on Investment (ROI): How to Calculate it and Why It Matters (#AdMath)

Direct mail has been a part of the marketing mix for years and – even though there’s a push to become more digital – there may be concerns that removing or altering the existing approach to direct mail will trigger a decline in business.

To address those fears, and truly gauge whether direct mail is working for you, it’s important to know how to calculate its return on investment (ROI)

Read the full post here: https://mightyroar.com/roi-direct-mail/

Видео Direct Mail Return on Investment (ROI): How to Calculate it and Why It Matters (#AdMath) канала Mighty Roar