Share of Voice: How to Calculate it and Why It Matters (#AdMath)

Share of voice (SOV) measures the percentage of media spending by a company compared to total media expenditure for the product, service, or category in the market.

Knowing how to calculate your brand or products share of voice allows you to measure a brand’s presence and to gauge how visible the brand was within a specific channel, during a particular time.

Read the full post at: https://mightyroar.com/share-of-voice/

Видео Share of Voice: How to Calculate it and Why It Matters (#AdMath) канала Mighty Roar