Share of Voice: How to Calculate it and Why It Matters (#AdMath)
Share of voice (SOV) measures the percentage of media spending by a company compared to total media expenditure for the product, service, or category in the market.
Knowing how to calculate your brand or products share of voice allows you to measure a brand’s presence and to gauge how visible the brand was within a specific channel, during a particular time.
Read the full post at: https://mightyroar.com/share-of-voice/
Видео Share of Voice: How to Calculate it and Why It Matters (#AdMath) канала Mighty Roar
Knowing how to calculate your brand or products share of voice allows you to measure a brand’s presence and to gauge how visible the brand was within a specific channel, during a particular time.
Read the full post at: https://mightyroar.com/share-of-voice/
Видео Share of Voice: How to Calculate it and Why It Matters (#AdMath) канала Mighty Roar
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