Promotion Profit: How to Calculate it and Why It Matters (#AdMath)

Many brands run promotions throughout the year to jumpstart sales during key periods. Their hope is that, beyond short terms sales, these new customers become long-term customers.

However, the bad thing about promotions is that while sales may spike in the short-term, your profit margin will decrease.

Additionally, depending on how frequently you run promotions, you may be training customers to wait until there’s a discount – which is a hard trap to climb back out of.

see the full post here: https://iqagency.com/promotion-profit/

Видео Promotion Profit: How to Calculate it and Why It Matters (#AdMath) канала Mighty Roar