Principles of Creating an Efficient Offer, With Robert Cialdini

"Here's where we use those six principles- to get people. So we give them evidence that this is what authorities believe. This is social proof. A lot of people like you, this is a scarce opportunity. This is consistent with the commitments you have made. You get them to focus by using one or another of those principles of influence on your product first or service. ." - Robert Cialdini

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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.

Currently growing DigitalMarketer.com, RivalBrands.com and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

PULLED QUOTES from this video🎙️:

"I'm going to suggest that you presuede what they say to you. I'm curious. Why did you invite me here today? What was it about my candidacy that was attractive and what you will experience? These people going their materials and describing all the good things about you, your experience, your credentials, your traits, and the interview will proceed from that platform."

"I'm not going to produce the optimal one. That's going to take too much time and energy to comb through all of the pros and cons of various."

"When you ask for someone's opinion, that person takes a half step back from you and becomes a critic. Instead, you change one word and ask for that person's advice, he or she takes a half step forward towards you. Psychologically, you have huge insights. You have presuaded them to be a partner with that one-word advice."

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