Robert Cialdini on What is Pre-suasion and Why You Should Use It

"They never realize that their preferences in that moment had been shifted by the first thing they focused their attention on." - Robert Cialdini

In this video, Roland Frasier sits down with Robert Cialdini to discuss his iconic Pre-suasion method and discuss what lead to the invention of the Pre-suasion method and also why it is so powerful.

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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.

Currently growing DigitalMarketer.com, RivalBrands.com and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

PULLED QUOTES from this video🎙️:

"Pre-Suasion is about what to put into the moment before you send your message that will make people sympathetic to it. Okay, before they encounter it... But what is that key moment before a message is, it is the moment that allows a communicator to create a state of mind in recipients that is aligned with the message they have yet to experience."

"I love one study that was done by some researchers with an online furniture store for half of the visitors to the website. They went to a landing page that had fluffy, soft clouds in the background wallpaper. The other half went to a landing page that had pennies, small coins in the background. Those who went to the landing page with clouds bought more comfortable furniture. Those who went to the landing page with the background now as pennies bought less expensive furniture. So the concept that was elevated in attention drove people to that concept in the offerings that were there."

"So here was a study that was done by Royal Caribbean cruise lines, right? They did an AB test. They sent out emails to half of their former customers that promoted a discount program that was only going to be available for a limited time. And when you clicked and opened the message, you saw a digital clock clicking down, you can only get this program. They did two versions of that. One was just as I described, the other one had two ticking clock emojis in the subject line. In other words, they put people in mind of scarcity, of a diminishing opportunity. And then when they encountered that 3% more open the email, and I think that's out of curiosity, the emojis were noticeable, a little different, 3% more, right. But when they did open the email 15% more then clicked through to purchase. "

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Check out Robert Cialdini's channel 👉
https://www.youtube.com/user/influenceatwork

Check out some of Robert Cialdini's books:

Pre-Suasion: A Revolutionary Way to Influence and Persuade (https://www.amazon.com/gp/product/1501109804/ref=dbs_a_def_rwt_bibl_vppi_i2)

Influence: The Psychology of Persuasion (https://www.amazon.com/gp/product/B002BD2UUC/ref=dbs_a_def_rwt_bibl_vppi_i1)

Check out Robert Cialdini's Website:
https://www.influenceatwork.com/

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📱Facebook: https://www.instagram.com/rolandfrasier/
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Видео Robert Cialdini on What is Pre-suasion and Why You Should Use It канала Roland Frasier