2026 ZKast #37 - Retail AI in Action: A Tour of the AWS Booth at NRF 2026

Join me, Zeus Kerravala of ZK Research, as I take you inside the massive AWS booth at NRF 2026. Retail technology is evolving at breakneck speed, and this year, it’s all about the power of Agentic AI and seamless, data-driven experiences.

In this tour, we go hands-on with four cutting-edge demonstrations showing how AWS is helping retailers optimize everything from the warehouse to the checkout counter.

In this video, we cover:

AI-Powered Supply Chain: See how Agentic AI can autonomously manage unexpected disruptions, from transportation delays to inventory reallocation, while keeping profitability in check.

The "Luggage Lab" Innovation: A look at how AI short-circuits the product development lifecycle—researching markets, testing synthetic personas, and building business cases in minutes, not months.

Amazon Connect: A deep dive into creating a seamless, omnichannel customer experience that keeps context intact even when transitioning from a phone call to a mobile app.

Just Walk Out + RFID: The next evolution of Amazon’s checkout technology. See how the integration of RFID now makes "Just Walk Out" perfect for apparel and soft lines, removing friction from the store floor.

Which of these innovations do you think will have the biggest impact on retail this year? Let me know in the comments below!

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Table of contents:
00:00 - Introduction
00:31 - AI Supply Chain
05:48 - The Luggage Lab
12:23 - Amazon Connect
16:55 - Just Walk Out
21:31 - Thanks for Watching

#NRF2026 #AWS #RetailTech #AgenticAI #SupplyChain #RetailInnovation #ZKResearch

Видео 2026 ZKast #37 - Retail AI in Action: A Tour of the AWS Booth at NRF 2026 канала Zeus Kerravala