5 Years of Almost Daily Uploads on YouTube - 5 Biggest Lessons I Learned

Today marks exactly 5 years since I uploaded my first video to this YouTube channel and I’ve uploaded over 1200 videos ever since, just on this channel.

Those videos went on to get 120 million views so far and helped me create a successful business.

For anyone considering creating a YouTube channel and turning it into a business or using YouTube to grow their existing business, I wanted to share five of the biggest lessons I learned along the way to hopefully help you along your journey.
1 - Create evergreen content for YouTube search
One of the best things I ever did with this YouTube channel and my other YouTube channel is creating search-based content that people will search for in the years to come. This helps me not rely on my latest video, every time I upload. I have a library of content that can get millions of views a month, even if I didn’t make new videos.
2 - Pick a niche
One thing I wish I did when starting out is think of a target audience that I want to serve. I’ve done that with other channels I created since my first channel.
If you don’t do this, you will only build a business around YouTube views, which is really hard to do. But with a niche, you can monetize your videos in so many ways and build a real business on the back of your channel.
3- Stay consistent
Staying consistent is probably the best advice anyone can give a new YouTuber.
I hardly saw results for the first year. In fact, it took me about a year to even get to 1000 subscribers. But I uploaded almost every day and kept getting better with each upload. Now, I have days where I get 1000 subscribers.
4- Improve your thumbnails
I wish I knew how much thumbnails can help your channel. You can have the best video, but if no one clicks on it, it won’t matter. Make sure to keep your thumbnail easy to understand, clean, and professional.
You can use platforms like Canva to help.
5 - Increase retention time
Once you get people to click on your video because of an engaging title and thumbnail, you gotta get them to keep watching. I recently posted a video going deep into this topic, but the idea is to have visual elements, and number lists and give the audience a reason to keep watching.
Once you get a high retention time on a video, YouTube will suggest that video to more and more people and it can have exponential growth for your channel.

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