How to formulate a mission statement correctly

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In this webinar I explain the difference between the mission and vision statement. There are only a few companies that know the difference and make no mistake in writing them down...

Also have a look at my other webinars like:

The six steps of marketing planning: https://youtu.be/v99uQvI4AiM
Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig
Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y
Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ
The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk
Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8
The BCG Model explained: https://youtu.be/tKO5TpR2UwE
7S model of McKinsey: https://youtu.be/yGceFEDmtIM
SWOT Analysis explained: https://youtu.be/bunYnEGaEvs
Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg
MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI

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Видео How to formulate a mission statement correctly канала Pepijn Schoemaker