The role of "Purpose" in transforming business | Cheryl Grise | TEDxOxbridge

Cheryl speaks about purpose being at the heart of a successful organisation's existence in a connected, fast paced and complex world.

Talk transcript coming soon on www.tedxoxbridge.com

Cheryl is the Global Strategy Practice Leader for EY’s Advisory Services. She is leading the development of a new kind of strategy consulting, evolving a progressive model for the rapidly changing market dynamics of the 21st century and solving complex industry challenges to help drive innovation. She has worked in a variety of leadership roles, focusing on corporate transformation for some of the world’s leading companies. Cheryl is passionate about Purpose-Led Transformation and believes that purpose and meaning have an important role as a strategic, transformational element in business today. She jointly leads a research initiative on this subject, working with the Saïd Business School. Her research suggests that purpose, and especially purpose activation, enhances organizational agility and does so in a way that increases innovation and drives sustainable growth for businesses.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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