The ROI of Paid vs. Organic Search Marketing

Search marketing involves a mix of paid and organic methods—but those behave differently over time. Jeffrey Kranz takes a look at why good organic search marketing tends to increase in ROI over time, while even the best paid campaigns will simmer down.

Mentioned in this video:
Andrew Chen's thread on paid marketing addiction: https://twitter.com/andrewchen/status/993560378129960960
Rand Fishkin on organic/paid CTR: https://sparktoro.com/blog/new-data-how-googles-organic-paid-ctrs-have-changed-2015-2018/
Heather Physioc's take on organic/paid priorities: https://twitter.com/HeatherPhysioc/status/996125720316391426

Видео The ROI of Paid vs. Organic Search Marketing канала Overthink Group