Content vs. Ads: What's the Future of Content Marketing?

Traditionally there has been some rivalry between content people and advertising folks. But that's not going to last … well, not on smart marketing teams, anyway.

Read the transcript and see the whiteboard image here: https://overthinkgroup.com/content-vs-ads/

Because the major platforms (e.g., Google, Facebook, Amazon) have the audiences that everyone wants to reach, we can expect these platforms to become more and more pay-to-play. And we can expect it to become harder and harder for new content to gain organic traction.

This video explores why, and what smart content marketers can do about it.

Видео Content vs. Ads: What's the Future of Content Marketing? канала Overthink Group