Transforming CTV Testing: Odido’s Journey to 90% Automation Coverage

Today’s TV viewers expect a flawless experience across thousands of devices. But in a fragmented ecosystem of CTV, how do you maintain quality without a massive internal lab?

In this session from the Connected TV World Summit 2026, Keerthana Rao and Sander Wisman (Odido) join Martin Tyler (FX Digital) to reveal how they shifted from a resource-heavy manual process to a scalable Testing-as-a-Service (TaaS) model.
Key Takeaways:
- The Challenge: Managing device fragmentation, DRM, and performance variability.
- The Solution: A specialized CTV automation framework using Gherkin syntax and vision-based detection.
- The Impact: 90% automation coverage across 33+ devices and 31,000+ tests per release

Explore the full Odido Case Study: https://fxdigital.uk/our-work/odido-accelerating-qa-efficiency-with-test-automation/

Discover FX Digital’s TaaS Solutions: https://fxdigital.uk/services/test-automation/

Follow us on LinkedIn for more CTV insights: https://www.linkedin.com/company/wearefxdigital/

Видео Transforming CTV Testing: Odido’s Journey to 90% Automation Coverage канала FX Digital