How to Build Your Own CTV Automation Lab - Connected TV World Summit

Building Your Own CTV Automation Lab: A Step-by-Step Guide

Recorded live at the Connected TV World Summit 2025

In this session, Matthew Duhig (Managing Director, FX Digital) and Martin Tyler (Head of Quality Engineering, FX Digital) share their four-year journey of building a world-class CTV automation lab.

From a £2,000 proof of concept to a 50+ device lab powering automation for some of the world’s leading broadcasters and sports organisations, the talk covers:

-The challenges of device fragmentation in Connected TV
-How to design, scale, and maintain an automation lab
-Lessons learned in infrastructure, monitoring, and resilience
-Future-facing opportunities for automation and prominence testing

This is a practical, behind-the-scenes look at how FX Digital built one of the industry’s most advanced CTV test automation labs — and what you can learn from the process.

👉 Learn more about us: https://www.fxdigital.uk
👉 Explore our CTV Test Automation Services: https://www.fxdigital.uk/automation

Connect with Matthew: https://www.linkedin.com/in/matthewduhig/
Connect with Martin: https://www.linkedin.com/in/martin-tyler/

Видео How to Build Your Own CTV Automation Lab - Connected TV World Summit канала FX Digital