How Young People Watch TV - A conversation between FX Digital and Craft - PART I

What do Gen Z and Millennials actually watch, and is TV really being replaced? 📺

Following the success of our joint research with Craft, FX Digital sat down with media researcher and Craft founder Konrad Collao for an in-depth discussion with our CEO Matthew Duhig.

In Part 1 of this conversation, we challenge some of the most persistent narratives in the industry, many of which are simply not backed by real data.

From the myth that younger audiences don’t watch TV, to the evolving role of YouTube, social media, and recommendation algorithms, this discussion explores how audience behaviour is actually shaped: by life stage, cultural context, and human psychology.

🔍 In this episode, we cover:

- Why the idea that “Gen Z doesn’t watch TV” is misleading
- How viewing habits change with life stage, not just generation
- The real role of social media vs. recommendation algorithms in content discovery
- Why TV still plays a critical role in cultural connection (“we moments”)
- The evolving relationship between traditional broadcasters and platforms like YouTube and Netflix
- What the industry often gets wrong when interpreting audience data

💡 At FX Digital, we work closely with broadcasters and streaming platforms to build high-performance Connected TV experiences. This conversation reflects the kind of thinking required to navigate an increasingly fragmented and fast-evolving media landscape.

▶️ Watch Part 2: Coming soon

Learn more about FX Digital: https://www.fxdigital.uk
Connect with us on LinkedIn: https://linkedin.com/company/wearefxdigital
Learn more about Craft: https://www.wearecraft.agency/

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Видео How Young People Watch TV - A conversation between FX Digital and Craft - PART I канала FX Digital