Why Saying You "Partner" with Clients Could Hurt Your Consulting Business

Do You Say You Want To Partner With Clients

In this video, Jerry L. Mills, author of The Danger Zone and The Exit Strategy Handbook, reveals why CFO consultants should avoid saying they "partner" with their clients. While it may sound collaborative, this phrase can lead to serious misunderstandings—and even legal risks.

🔹 Key Takeaways:
✅ How saying "partner" could create unintended legal obligations
✅ Why business owners and referral sources may avoid consultants who use this term
✅ The importance of precise language when marketing your consulting services
✅ A simple exercise to refine your messaging and attract more clients

If you're a CFO consultant looking to improve your client acquisition strategy, watch this before your next meeting!

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Видео Why Saying You "Partner" with Clients Could Hurt Your Consulting Business канала B2B CFO Careers