Redesigning the Sephora App: Driving Loyalty Through User-Centered Design with Andrew Birgiolas

Andrew Birgiolas, Senior Manager of Product Design - Sephora

Hear how the lean research and design team at Sephora used quantitative and qualitative data to redesign the company’s beloved beauty app. From analytics and market research to card sorting and rapid iterative prototype testing, learn how Sephora involved users at every stage of the design process to drive loyalty and deliver a highly personalized experience.

Видео Redesigning the Sephora App: Driving Loyalty Through User-Centered Design with Andrew Birgiolas канала Conversions