5 Ways Successful Loyalty Programs Stand Out [Customer Loyalty Minutes]

What are the most important components of a successful and popular #LoyaltyProgram? What steps to avoid? In this video we show you the 5 pillars of a modern loyalty program.

Zsuzsa Kecsmar - CMO and Co-founder at Antavo - and Jörn Roegler - VP of Strategy and Insight at Antavo - discussess the current state of the loyalty field. Since traditional solutions don't cut it anymore, they propose a better solution.

CHAPTERS:
0:00 Introduction
0:17 Today's topic: Successful loyalty programs
0:50 Traditional loyalty - Rewarding actions that are tied to purchases
1:31 Engagement incentives - Rewarding engagement and advocacy
2:26 Emotional rewards - Offering memorable incentives
4:02 Value focus - Aligning with your customers’ passions and interests
5:53 Loyalty mechanics - Appealing to subconscious deceision making
7:59 Data science - Driving effective personalisation

Read more about #RecognitionLoyalty: https://antavo.com/traditional-vs-recognition-loyalty-program

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Or learn more about #Antavo and customer loyalty? Check out our website: https://antavo.com/

Видео 5 Ways Successful Loyalty Programs Stand Out [Customer Loyalty Minutes] канала Antavo Loyalty Management Platform