Managing Clients Who Want To Reduce Their Budgets, Pause, Cancel Or Want A Refund

#SEOAgency #ManagingClients
In this webinar, we are back with Ross Tavendale talking about issues that every SEO agency owner faces.
Managing client budget cuts (whether expected or not)
How to prevent clients from pausing/canceling
Managing 'refund' conversations

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0:00 Managing Clients Who Want To Reduce Their Budgets, Pause, Cancel Or Want A Refund
2:15 Introduction to the Group
5:23 Introduction to Client Management as a Topic
7:00 Clients During Covid for Pearl Lemon
9:19 Client Experience for Ross
11:43 Why Business has been Lost
14:07 Ross’s Process for Terms
17:37 When a Client Pursues a Refund
20:03 Statement of Work
22:03 Handling Adjustments in Payments
24:25 Dee-Pausing Contracts or Not
29:58 What Happens to Perception when Companies are Now Remote?
33:50 How Dee Has Adapted
36:45 Distinguishing Your Value from Competitors
41:10 Charging Criteria During a Crisis
44:19 What if a Client Says they are in Distress
47:22 Managing Clients that Want to Communicate in Excess
49:33 Dee’s Thoughts on Excessive Communication
54:07 What to do to be Proactive With Client Issues
58:40 Proposing Extras to Offset Wanting a Refund
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Видео Managing Clients Who Want To Reduce Their Budgets, Pause, Cancel Or Want A Refund канала Semrush Live