Power of Video

In this webinar, Hilary Kay, Ai Addyson-Zhang and Luke Sherran discuss the power that video can have on a website's user experience at every stage of the customer journey, and provide tried-and-true video practices that will help you improve organic traffic, time on site, and conversions across every page of your website.

0:20 Introduction
9:43 What Metrics can Video Content Impact Most?
10:28 Best Practices for Improving Video Performance
13:48 Which Pages on your Website Should you Post Videos to?
19:05 The Sales Funnel and People’s Decision to Watch Videos with Sound
21:03 Preferred Video Formats for Different Channels
22:51 When to Use Longer Videos
27:38 A Beginner’s Approach to Video Content
33:39 Best Gimbal for Making Videos
34:35 Third-Party Video Hosting Platforms
37:32 B2B Videos on Social Platforms Other Than LinkedIn
41:35 Should You use Animations for Video Tutorials?
43:15 KPIs and Video Content Strategies
45:29 Grabbing The Viewer’s Attention Quicky in Videos
47:30 Powerpoint-type Videos vs Showing Your Face
50:20 Measuring The Less Tangible Benefits of Video Content
55:45 Tracking Video Engagement on a Website

Slides and transcript → https://www.semrush.com/webinars/power-of-video/

Related webinars → https://www.youtube.com/playlist?list=PL6ilq_Pc9RZielh6DHiaic72uIoqVxv-g

More webinars → https://www.semrush.com/webinars

Learn more → https://www.youtube.com/playlist?list=PLV7hU9BBDbaSYrkdloMWfecHyNc_s6BZU

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Видео Power of Video канала Semrush Live