Predict How Your PPC Campaigns Will Be Affected by COVID19

If you’re running PPC campaigns, you’re probably on edge. You’re not alone. Right now, campaign managers all over the world are nervous with doubt. Thankfully, Gianluca Binelli, Founder of Booster Box, came up with a method to predict how campaigns will be affected by COVID19.
Guest experts: Arianne Donoghue, Sam Ruchlewicz. Hosted by Joel Bondorowsky.

0:00 Webinar starts
4:43 Introductions
9:20 The Global Impact of COVID
14:18 User Behavior Changes and PPC Adaptations
19:27 Assessing the COVID-19 Impact on Sales
24:26 Leveraging Geographical Restrictions on PPC Campaigns
32:47 How Are Facebook and Google Supporting Businesses?
36:38 Should You Pause PPC Campaigns During a Pandemic?
39:46 Vertical-Dependant COVID PPC Effects
47:12 PPC Strategies for Cosmetic Services During a Pandemic
53:43 Travel and Hospitality Industries During COVID
57:28 Search or Display Campaigns During Lockdown?
1:08:14 Closing Tips and Takeaways

Slides and transcript → https://www.semrush.com/webinars/predict-how-your-ppc-campaigns-will-be-affected-by-covid19/

SEMrush PPC Toolkit → https://www.semrush.com/ppc/

Related webinars → https://www.youtube.com/playlist?list=PL6ilq_Pc9RZiiD1GmbyIdeHBKSfOdA72b

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Read more → https://www.semrush.com/blog/adjust-ppc-during-coronavirus/

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