The Muzak Stimulus Progression 6 Demonstration Album-1969

Muzak invested considerable sums in research to develop technological improvements and to scientifically refine the music itself. That research led to a system of analyzing selected songs and assigning each "a mood rating ranging from gloomy to ecstatic," among other rated aspects. Worker's attention spans and biorhythms were factored in and Muzak's academic researchers and engineers came up with a patented process of programming music at faster tempos to counteract the tendency of the human mind and body to slow down during the late morning and mid-afternoon. A theory of specially sequenced, instrumental background-music soundtracks that would come to be named "Stimulus Progression."

The hypothesis, in essence, was that background music should be slightly more peppy at certain times when productivity dips, thus stimulating listeners toward greater productivity. The song sequences would be grouped into 15-minute blocks of five or six tunes that ascend in mood rating. Those quarter-hour parts are scheduled to ascend during times of the day, such as 3 p.m. to 4 p.m., when workers are judged to be tired, and to drop at times such as right after noon, to 'counteract the excitement' of lunch. Intended to provide its captive audience with a subconscious sense of forward movement a core concept of Muzak.

Видео The Muzak Stimulus Progression 6 Demonstration Album-1969 канала Brian Roemmele