WHAT IS A TARGET MARKET in BRANDING and why is it important in branding

What is a target market in branding and why is it important in branding

Hi guys welcome back to another episode of fashion branding. In this episode, we talk about what exactly is a target market when it comes to branding and marketing. How do you define your target market and why it is important. I walk you through some important examples to simplify its importance for you and how it makes senmse to target a specific market or audience when creating your line of clothing and even pricing your items or choosing how to sell.
I will post one video a week teaching you the very fundamentals of starting your own fashion brand while at the same I start my own brand. I have enrolled in a diploma of fashion business learning the tips and tricks for the gurus of the gurus who have all had successful fashion brands and have retired themselves to teaching at one of Australia’s most loved fashion institute in Western Australia. I hope you find this video useful. I couldn’t find any videos out there outlining fashion business such as this one, hence I decided to start my own. I hope to teach you what I hoped to have learnt from the YouTube academy.

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chapters:

0:00 start
0:13 intro
0:56 ZARA vs H&M target customer
2:34 Why familiarise with your target customer
2:53 target demographics
6:16 psychology of target customer
7:05 Geography of target customer
7:56 thank you for watching
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Instagram: https://www.instagram.com/seetal_m.d/

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Видео WHAT IS A TARGET MARKET in BRANDING and why is it important in branding канала Seetal M.D.