Brand Appeal How to avoid common exporter mistakes marketing overseas

Bob McInnis (Duffy Agency) shares his top tips for taking your brand abroad.

His advice is inspired by a lot of the mistakes his agency has witnessed over the last 20 years while helping brands like Ikea, Pepsico, Volvo, the UN World Food Programme as well as many smaller companies to sell their brand internationally.

He recently delivered a similar keynote address at a New York “Globalizing Your Brand” conference sponsored by the US Commercial Service, the counterpart to UKTI in the US.

Bob McInnis is the Global Account Director for Duffy Agency, a digital marketing firm whose sole focus is helping mid-size brands experience fast growth across multiple borders. He serves on the US government’s eCommerce Export Council, an elite group of exporting professionals who advise the USCS and its “clients” on how to increase exports via digital.

Bob has been speaking for over twenty years on creating effective marketing strategies and driving response. He’s conducted thousands of seminars throughout the world in the US, Europe, and Central America.

Bob’s focus is on providing clients interested in growing abroad with bottom-line revenue results. It has led to a passion and expertise in lead generation, content marketing, and marketing automation.

Bob is a graduate of Dartmouth College and is based out of New York.

Видео Brand Appeal How to avoid common exporter mistakes marketing overseas канала The Institute of Export & International Trade