Broadridge CDO Rob Krugman Talks Disruptive Innovation, Design Thinking, & AI | Technovation 766

Rob Krugman, Chief Digital Officer of Broadridge, discusses the concept of intrapreneurship, bringing an entrepreneurship mindset to within the organization, and how this concept has helped drive innovation at the company. He talks about the innovation teams he has built, the design thinking and storytelling they bring to the innovation process, and how they collaborate with the rest of the business. Finally, Rob looks ahead at the value potential of emerging tech trends like ChatGPT and generative AI as well as reflects on the keys to his success.

0:00:00 Introduction
0:00:44 Overview of Broadridge's Business
0:02:16 Rob's Purview as Chief Digital Officer
0:05:48 Rob's Disruptive Innovation Teams
0:08:42 Design Thinking in Practice: Rethinking Client Communications
0:12:00 Storyteller Mentality: Necessity of Storytelling Within Broadridge
0:17:01 Fostering an "Intrapreneurial" Mindset Among Colleagues
0:20:57 Internal and External Collaboration Across Broadridge and Its Ecosystem
0:24:31 Tech Trends
0:30:22 Deciphering the Value Potential of Generative AI
0:34:53 Keys to Rob's Career Success
0:37:36 Outro

An audio-only version of this interview is available as episode 766 of Metis Strategy’s podcast, #Technovation with Peter High. Learn more at http://bit.ly/Technovation-766.

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Видео Broadridge CDO Rob Krugman Talks Disruptive Innovation, Design Thinking, & AI | Technovation 766 канала Metis Strategy