What Makes People Choose Perfumes? Bottle Preferences Perfume Collection Consumer Market Research

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🌟 About this video
So you may know I'm a scientist and over the summer, I was interviewed as part of some PhD research on fragrance marketing and perfume bottle choices. After chatting to the researcher, Pedro Hesp, I asked whether I could share some of his findings from a research survey he had run in a video. He agreed and here it is!

So Pedro interviewed 121 people to ask their views and preferences on perfume bottles, what did he find?

What about you? Do you have a fragrance brand that you think the bottles are wow for? Or a perfume brand that just isn't getting it right? What do shapes, colours and styles do you prefer? Did you ever try a fragrance because the bottle looked cool?

🌟Timestamps
0:00 Intro
0:52 The study - background information
1:53 The consumer studied
2:14 How many bottles? Are the collectors?
3:17 How much are people willing to spend on a fragrance?
6:05 Perfume bottle design preferences
7:26 Gender and fragrance bottle design
8:24 Do people avoid / choose fragrances because of bottle design?
10:21 The effects of colour and opacity
11:40 Perfume bottle shape preferences
13:10 Association between status and individuality
13:38 Specific fragrance bottle design preferences: House of Oud, Creed, Le Labo, Tom Ford, Amouage
16:46 The influence of social media
18:39 Bottle weight and Indie fragrances
19:50 The importance of this study
20:53 What do you think?

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Видео What Makes People Choose Perfumes? Bottle Preferences Perfume Collection Consumer Market Research канала Claire Smith