9 Reasons You Spend More On Perfumes Perfume Collection Marketing Tricks Perfume Buying Consumerism

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🌟 Other videos / playlists you might like:
My latest perfume declutter: https://youtu.be/muBn1efmo_M
Most worn perfumes 2021: https://youtu.be/sCIC-OBtzeo
Trying hyped perfumes / blind buy haul: https://youtu.be/npRJ3K-iQ18
Hauls playlist: https://youtube.com/playlist?list=PLL3IDxGRYA0tpYuYHEvv3n5uhGdHfi-AF
My entire perfume collection
Part 1: https://youtu.be/Oh_dUFOZOmk
Part 2: https://youtu.be/ac6ZIojYERg
All the perfumes that I finished in 2020/2021: https://youtu.be/WQfF_UBXnsM
Roasting myself: just how much perfume I bought in 2021: https://youtu.be/AFdBTcYvUHs
Unicorn (rare!) perfumes: https://youtu.be/DXZVxe3-1jE

🌟 About this video:
So what prompted this video? Well it was a conversation with Maddie (aka @VeganPerfumeGirl the name say it all, please go check her out on Instagram!) and Jon Snow (@ScentedSnowdrops who also has a channel here on YouTube that I watch a LOT: https://youtube.com/channel/UCNA1SI4pTOTWR3xuepfRfAA ).

Maddie was looking to pick a few more perfumes and she asked about what bottle size people normally buy... and that got me thinking about the psychology surrounding perfume bottle size choice and around perfume retailing more generally. So I am dedicating this video to Maddie and saying again huge congratulations on the birth of her daughter Stevie. 🥰

Perfume houses, perfume vendors and even YouTube, drive you to buy more and more perfumes. It's a thing right? But exactly how do they do that? What psychology is at play here? Are there themes?

So here I discuss 9 psychological effects that perfume houses and retailers use to get you hooked to buy more perfumes and in bigger bottles and yes, there are graphs... cos why not? These tricks are somewhat applicable over all non essential products and whilst some are immediately obvious, others are less so. Either way, I've tried to give perfume specific examples.

I've stayed away from some huge marketing tricks here, such as how brands try to sell you an ideal / fantasy lifestyle because that could probably be a whole other video... 😲

As you may know, I'm not a psychologist and I learnt about these things a few years ago watching another channel that is sadly not making videos any longer. It was the channel that first made me hit subscribe on YouTube: Tarable Decisions I've literally watched every video Tara ever made for that channel... now Tara does perfume and is amazing there too, please check her out, @Olfactofiles So what I'm saying is, if you want more in depth info on the psychology behind there effects, please go watch the psychology of shopping videos on Tarable Decisions, because Tara teaches psychology and knows much more than me.

Timestamps:
0:00 Intro
0:49 Reciprocity: You scratch my back...
1:30 Brand experience: Friends forever
1:59 Proximity and Dwell Time: Spend time with me and touch me!
2:42 Conformity and Commitment: Other people love us.
3:47 Anchoring: It's just so worth it.
4:46 The Decoy effect: Size matters and pricing strategies.
7:03 Packaging: It's got legs.
8:26 Elusion of Scarcity: FOMO, ethical fails and the magic of unicorns.
10:30 Loss Aversion: No win, no fee.
12:29 Which of these tricks have got you?

Perfumes and brands mentioned:
Minuit et Demi Fragrance du Bois
Scandal By Night Jean Paul Gaultier
La Belle Jean Paul Gaultier
Miss Dior Dior
D&G 3 L'imperatrice Dolce & Gabbana
Black Opium Yves Saint Laurent
Atelier Cologne
By Kilian
Dossier
Lancôme
Mugler

* Note Kilian often continue to offer refills on their websites even when their non-limited edition fragrances have been discontinued from sale. Feel I have to mention this for balance!

Some images are screenshots taken from various vendor websites. I acknowledge these as being sourced from: Boots, Atelier Cologne, Dior, Lancôme, Roja. I have also used images of perfumes from Fragrantica.

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Видео 9 Reasons You Spend More On Perfumes Perfume Collection Marketing Tricks Perfume Buying Consumerism канала Claire Smith