That Time Doritos Sent an Ad into Outer Space in 2008

In 2008, Doritos broadcast an ad (“Tribe”) into outer space through the EISCAT space station. This decision concerns me for several reasons. Which I will describe in too much detail.

Although ultimately, this is mostly just a weird tidbit of advertising history. Another footnote on the list of things mankind has sent into outer space.

But if aliens show up on Earth demanding to consume a small crunchy primitive society… now you know why.

The ad itself was part of a Doritos contest which, in and of itself, is pretty sketchy. Although brilliant from a public relations perspective. Asking “fans” to make their own Doritos ad, and then the public votes on a “winner.” You basically only pay the cost of the prize instead of millions upon millions of dollars in commercial production and air time. And in return, you get a bunch of free advertisements AND all the free promotion that comes from news outlets and individuals spreading the word of the contest. (And then, of course, you get another round of PR when you announce the winner, and news outlets all share the announcement AND the commercial itself FOR FREE. And then, fourteen years later, some weirdo makes a YouTube video about it.)

Here’s the New Scientist article where I pulled some of the screencaps: https://www.newscientist.com/article/dn14130-first-space-ad-targets-hungry-aliens/

Doritos Flamin’ Hot Cool Ranch Verdict: They were okay.

Upcoming Videos:

-A video about a strange YouTube trend that is DEFINITELY going to make some people uncomfortable. (Editing in progress.)

I do totally want to do an Earth Girls Are Easy video at some point. If you have any sense of my personality, you will not be shocked that It is one of my favorite movies.

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