Philip Kotler on the importance of brand equity

What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.

Видео Philip Kotler on the importance of brand equity канала LeadersIn