Steve Jobs on The Secrets of Branding

Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu

Sorry about the misspelling of honor @4:55. Unfortunately, there isn't a way to change it without loosing all of the views/comments.

Steve Jobs is well known for great design and creating innovative products. But he is also unparalleled as a marketing and branding expert. Even after Apple's near demise and damage to its brand during the 1990's, Steve was able to pull the company from the brink, polish off its brand and build it into one of the strongest ever seen. How did he do it? In 'Steve Jobs On Branding', you'll find out how Steve used such such powerful branding techniques.

Видео Steve Jobs on The Secrets of Branding канала Bitesize Business School