IDENTITY DESIGN: BRANDING

What's the difference between identity design and branding? Is a logo a brand? What is a brand?

3 things you might not know about identity design and branding from Executive Creative Director Chris Do.

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Annotations
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01:36 Identity versus branding
04:28 Branding is only what others say/feel that you are
07:45 Think more, make less
09:43 How to define the brand
12:30 Putting together logo examples
13:59 Let's Design & Sketch
19:20 Common mistake: depending only on the computer
20:38 Find designers with a deep knowledge of a subject rather than do it yourself.
22:26 Working through logo examples, and hand off the example to your choice designer
26:45 Summary

Media Drop
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The Brand Gap - Marty Neumeier
Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee
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Links Discussed in This Episode:

CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk

CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI

CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI

CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw

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