Prime Day Ads: The 5 Phases Most Brands Get Wrong - TACOS Tuesday Ep 80

$100M+ in Amazon revenue managed. 10 years on Amazon.

In Part 2 of our Prime Day series, Hamish Conway and Sebastian Hargreaves break down the Amazon advertising strategies that can make or break your biggest sales event of the year.

The thesis: Prime Day isn't one event. It's five distinct phases, each with different customer behaviour, buying intent and advertising opportunities. Most brands either overspend, react emotionally to the data, or run out of budget when it matters most.

What's covered:
● The four biggest Prime Day advertising mistakes brands make.
● Why changing bids during the event can hurt performance.
● How to decide if pre-event advertising is worth it.
● The ad types that work best before and during Prime Day.
● Why day one is often your biggest opportunity.
● How to manage budgets through the middle of the event.
● Why the final day can justify a different bidding strategy.
● Post-event tactics and what to do once Prime Day is over.
● How DSP can help you build audiences beyond the event.

Prime Day can generate weeks or even months worth of sales in just a few days. The brands that win go in with a plan and stick to it.

00:00 Prime Day Can Make Your Year
01:30 The Biggest Prime Day Advertising Mistakes
03:30 Why Preparation Matters More Than Tactics
05:30 The Budget & Bidding Mistakes Brands Make
06:20 Why You Shouldn't Overreact During The Event
07:00 The Goal Of Prime Day Advertising
10:40 Phase 1: Pre-Event Advertising Strategy
12:00 Sponsored Brands vs Sponsored Products
15:20 Phase 2: Day One Of Prime Day
15:50 Why Day One Is Usually The Biggest Day
17:30 The Best Ad Types During Prime Day
18:00 Phase 3: Managing The Middle Of The Event
20:40 Phase 4: The Final Day Strategy
23:30 Phase 5: Post-Event Opportunities
25:20 Should You Retarget Non-Buyers?
27:10 How DSP Fits Into Prime Day Strategy
28:20 Simple Advice For Brands Getting Started

Need help preparing your Prime Day advertising strategy?

Get in touch at hello@gosellglobal.com or visit gosellglobal.com to book a call with our team.

Listen on Spotify and Apple Podcasts. New episodes most Tuesdays.

#AmazonAustralia #PrimeDay #AmazonAds #AmazonFBA #eCommerce

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