Ep 41. TACOS Tuesday - The Changing Amazon Algorithm - From Keywords to Intent

Amazon’s algorithm is changing - fast. In this episode, Hamish Conway is joined by Viktoriya, Sell Global Account Director and experienced Amazon seller, to explore the shift from keyword-based search to AI-driven intent. They break down how the new Cosmo algorithm works, how it’s already transforming search results in the US, and what sellers need to do to stay visible. Viktoriya shares actionable strategies for creating content that resonates with buyer intent, the rising importance of user-generated content, and how to future-proof your listings with smarter targeting and richer media. A must-listen for any brand wanting to stay ahead of the curve as Amazon redefines how products are discovered.

Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍

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Sell Global is Australasia’s leading Amazon Specialist agency. Having worked with over 400 brands helping them sell globally via Amazon, Sell Global has a unique perspective and expertise to help you make the best decisions and maximise your sales results.

Utilising cutting edge AI technology and data analytics, Sell Global helps you understand the competitive landscape for your brand and provide clarity on how you can best compete to win. Then, with the collective experience and skills of our full service agency team, we treat you as a partner to build sustainable success on Amazon.

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Did you miss the last episode? You can watch the previous episode here:
https://youtu.be/zX7XXhuqFWo?si=zZiNhzzwPL0V2fdy

In episode 40 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into a strategic analysis of Amazon Prime Day advertising performance. They walk through a real example using cohort analysis to assess the long-term impact of Prime Day deals on customer lifetime value and acquisition costs. Listeners will learn how to evaluate whether Prime promotions are truly worth the investment, how to calculate their target cost per acquisition, and why understanding these metrics can unlock scalable growth. Ideal for sellers aiming to refine their Prime Day strategy with data-driven insights.

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Видео Ep 41. TACOS Tuesday - The Changing Amazon Algorithm - From Keywords to Intent канала Sell Global