Food & Beverage Industry: Going Global Staying Local

There are big opportunities in emerging markets with young populations -- such as Latin America, India, Africa and the Middle East -- delegates at the 18th Food & Beverage Industry Meeting heard at IESE on June 4, 2014. Find a local partner to help you adjust to local tastes and habits, but don't even think of going global if things are not in order at your home base.

Видео Food & Beverage Industry: Going Global Staying Local канала IESE Business School