Philip Kotler - Creating a Strong Brand
Philip Kotler explores what it takes to create a strong brand, looking to experts including Peter Doyle and Doug Hall. He explains that creating a brand is not just the job of the marketing team, but should be a guiding principle for everyone in the company.
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Видео Philip Kotler - Creating a Strong Brand канала London Business Forum
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
Видео Philip Kotler - Creating a Strong Brand канала London Business Forum
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