Philip Kotler - The Importance of Service and Value

Philip Kotler explains how to differentiate when your product or service is matched by other competitors. He argues organisations need to give ‘use value’ as well as ‘purchase value’. An organisation’s value is not just what’s on the balance sheet but also comes from the value of the employees, customers, networks and the brand equity.

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Видео Philip Kotler - The Importance of Service and Value канала London Business Forum