How to promote a product? How to effectively promote your business?

We spent a great few minutes with the Co-Founder of Cardiomood Sabir Shaykhlislamov digging into how best to promote products. It’s clear that word of mouth has a very important role to play and that of course means you have got to offer great service to match a quality product at all times. Intelligent usage of social media, paid search traffic, TV advertising and indeed building communities that like what you are doing are all very important too. Promoting products effectively clearly requires a holistic approach but the most effective single medium according to Sabir is (for his business) social media. With a contact database of 40k people to draw from, he’s had some particular success around Christmas but especially Black Friday campaigns. Growing that community of yours and engaging them effectively really is critical to strong sales!