Google Ads for Beginners 2019 | Google Search Network | Google Display Network | Marketing Mysteries

In this Google Ads for Beginners 2019 video tutorial you will learn about Google Search Network (GSN) vs Google Display Network (GDN). The basics of what each means and entails.

You will learn the different ad formats on each of these network types. Text ads, banner ads, Google shopping ads, video ads, mobile ads etc.

In the buyers journey the customer goes through from brand awareness stage to purchase consideration stage and eventually becoming a paid customer. This tutorial will help you determine which network type to use for these two different stages in the purchase journey.

We touch upon Google Search network, Google display network, Google shopping ads, need for Google Adsense and how it relates to Google showing ads based on keywords, topic, interests, demographics etc.

This Google Adwords was renamed to Google Ads in 2018. And the points covered in this tutorial is applicable for 2019. These are the basic fundamentals every Google Ads professional must know.

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