Introduction to PPC, PPM, CPA payment models | Google Ads & SEO Marketing Mysteries

Here's a quick introduction to PPC, PPM, CPA models with Google ads and how it works. You will learn the difference between Google's paid text ads versus the organic search results.

Paid and Unpaid search results on Google need to be relevant to the user's search queries. Relevance is key to ranking on Google. We speak about that in this tutorial as well.

You will also get an idea about what a landing page is as well as the auction/bidding system used on Google Ads and Bing Ads.

#PPC #PPM #CPA #DigitalMarketing #GoogleText Ads #LandingPage #SEO

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