How AWS Partners Win Big in Public Sector

Partnerships aren’t just about collaboration — they’re a force multiplier.

In this episode of the Sales Game Changers Podcast, Fred Diamond talks with Mike Cannady, Global Director of Partner Programs for Public Sector at AWS, about how partnerships drive innovation and growth in government, education, healthcare, nonprofits, and beyond.

Mike shares lessons from his 8+ years at AWS, during which the company skyrocketed from $10B to $117B in annual revenue. He explains how partners can thrive in this dynamic environment, why aligning expectations is critical for long-term success, and how AI and digital sovereignty are reshaping the channel.

🎧 What you’ll learn in this episode:

☑️ Why aligned expectations and goals are the foundation of great partnerships
✅ How AWS helps partners scale through programs like Think Big for Small Business and BOX (Business Outcomes Xcelerator)
☑️ How sellers can leverage partners as a true force multiplier
✅ The impact of AI and digital sovereignty on channel dynamics
☑️ Leadership insights on building high standards, transparency, and fun team cultures

Mike’s final advice: “If you’re not working with partners, you’re limited by your own time. But with partners, you gain their reach, their relationships — and that can be a powerful advantage.”

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#SalesGameChangers #Partnerships #AWS #PublicSector #SalesLeadership #ChannelSales

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#SalesLeadership #Partnerships #PublicSector #AWS #SalesGameChangers

Видео How AWS Partners Win Big in Public Sector канала Sales Effectiveness - Sales Game Changers