We make POS software connected websites for local small business retailers

Tower Systems makes and supports POS software for local specialty retailers, independent retailers, small business retailers. We also make Shopify websites for these retailers, Shopify websites that are connected to our POS software.

This video features a small selection of Shopify websites we have made for clients.

Our Shopify web development service is fixed price. All work is done in Australia by Shopify specialists who understand the needs of local retailers and how the leverage our small business focussed POS software.

Approach the creation of your business website as you would a start-up venture in itself, an asset upon which you may one day rely as a primary source of income.

A methodical approach is the best way to ensure you make an informed decision. It is important to control the process from the beginning.

1. Define Your Requirements
Before approaching any developers, document your specific needs and objectives for the website. This written brief will be your most important tool for assessing proposals and ensuring accountability.

2. Evaluate the Proposal
A developer's proposal is their first piece of work for you and should inspire confidence. It needs to be professionally laid out, well-written, easy to understand, and comprehensive.

3. Prioritise Direct Communication
Avoid conducting the entire process via email. A phone call or a face-to-face video meeting is essential for building rapport and gauging a potential partner's professionalism.

4. Assess Their Communication Skills
During your conversation, do not hesitate to ask for clarification on any technical jargon you do not understand. A good partner will be patient and willing to explain complex concepts in plain English.

5. Secure a Comprehensive Contract
A written contract is essential. It should clearly specify all deliverables, timelines, and a payment schedule.

6. Maintain Control of the Process
As the customer, do not be rushed or pressured into a decision.

Always Ask: Where is the Work Actually Done?

As a local retailer, you understand the value of supporting your community. This principle should extend to your choice of service providers, particularly for a role as crucial as your web developer.

Many businesses that present themselves as local Australian web developers are, in fact, utilising offshore teams.

Cultural and Commercial Gaps: An offshore developer may lack a nuanced understanding of Australian consumer behaviour, local business practices, and cultural terminology.

Contractual Loopholes: In some situations, a retailer may sign a contract with what they believe is a local firm, only to discover that the local entity is merely a sales agent with no contractual responsibility for the final product.

The Price vs. Value Consideration: If a web development proposal seems inexpensive, ask why. Lower costs are often achieved by reducing quality or using offshore labour.

Seven Common Retail Website Mistakes to Avoid

Based on our experience in resolving issues for retailers, we consistently see the same avoidable mistakes.

1. Not Knowing Your Online Customer: Your site's primary goal should be to reach people who might otherwise never discover your business. Define this new audience first.

2. Replicating Your Physical Shop: The most successful retail websites often focus on a niche, which makes the site more appealing and easier to find via search engines.

3. Thinking the Work is Done at Launch: A website is not a "set and forget" project. It requires constant attention, including new content, products, and updates to remain relevant and visible.

4. Assuming the Developer Knows Best: Web developers are experts in technology, but not necessarily in retail.Partner with a developer who demonstrates a genuine interest in understanding your business and industry.

5. Ignoring the Total Cost of Ownership: The initial development fee is just the beginning. Before signing any contract, ensure you have a clear, documented understanding of all ongoing costs, including hosting, maintenance, security updates, and support.

6. Using Generic Supplier Content: Creating your own unique photos and descriptions is an investment of effort that provides significant returns in search rankings and brand identity.

7. Viewing Your Website as a Final Destination: Your website is a milestone, not an endpoint. It will need to evolve constantly and will eventually need to be rebuilt.

Take your time, conduct thorough research. Trust your instincts.

The carpenter's adage, "measure twice, cut once," is perfectly suited to this process. The effort you invest upfront will help ensure the final result is a powerful asset that enables your retail business to thrive.

Find out more at www.towersystems.com.au

Call 1300 662 957 or email sales@towersystems.com.au

Видео We make POS software connected websites for local small business retailers канала Tower Systems