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How Giving Her Product Away Built a $15 Billion Beauty Empire #shorts

Estée Lauder couldn't outspend the massive cosmetic monopolies on magazine ads, so she used the psychological law of reciprocity instead. Discover how giving away free samples disrupted the beauty industry and built a global empire. Subscribe to Money Plot for more deep dives into the economics of everything.

#BusinessStrategy #MarketingPsychology #EsteeLauder #Entrepreneur #MoneyPlot

Видео How Giving Her Product Away Built a $15 Billion Beauty Empire #shorts канала Money Plot
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