3 Times CEOs Went Completely Rogue and Saved the Company

When a company is dying, playing by the rules guarantees bankruptcy. Here are 3 times desperate CEOs went completely rogue and broke all the rules to save their empires. We look at the insane, off-the-books risks taken by Fred Smith at FedEx, Steve Jobs at Apple, and Howard Schultz at Starbucks.

Which of these 3 rogue moves was the craziest? Let me know in the comments 👇

Chapters:
0:00 - The Corporate Rule Breakers
0:40 - Fred Smith’s $5,000 Vegas Gamble (FedEx)
1:52 - Steve Jobs’ Deal With the Enemy (Apple)
2:59 - Howard Schultz Shuts It Down (Starbucks)
4:10 - The Ultimate Lesson

About This Video:
In this episode of Money Plot, we break down the most reckless business strategies and corporate turnaround stories in history. Most CEOs please the board of directors and protect their salaries, but true leaders take massive financial risks when the odds are stacked against them. From risking the last of the company funds at a Las Vegas blackjack table, to securing a $150 million investment from a bitter rival, to intentionally losing millions of dollars in a single day to reset a brand—these are the case studies of business survival. If you are interested in company analysis, entrepreneurship, and the hidden truth behind billion-dollar brands, hit subscribe.

#BusinessStrategy #Apple #FedEx #CEO #MoneyPlot

Видео 3 Times CEOs Went Completely Rogue and Saved the Company канала Money Plot