Composable CDP Use Cases by Jörg Hopmann | Webinar Recording

Which use cases are exclusively possible with a Composable CDP? And why does a composable approach unlock their full potential?

In this video, Jörg Hopmann (CEO, Hopmann Marketing Analytics) walks through four high-value use cases that require full access to your data, based on many years of experience in Composable CDP consulting:

• Contribution-margin-driven offers
• Inventory-guided advertising
• B2B buying team behavior
• Real-time scoring on complete customer history

Each of these is straightforward to implement with a Composable CDP, as it unleashes the power of your entire data warehouse instead of limiting you to a small subset of data.

This is an excerpt from our full webinar: "10 Reasons Your CDP Should Be Composable" (June 17, 2026), hosted by Hopmann Marketing Analytics in partnership with Adam Greco at Hightouch.

Watch the full webinar for free here: https://www.hopmann.com/de/marketing-analytics/marketing-technology/composable-cdp-webinar/?utm_medium=organic_social&utm_source=youtube&utm_campaign=webinar

Видео Composable CDP Use Cases by Jörg Hopmann | Webinar Recording канала Hopmann Marketing Analytics