Marketing Data Meets Psychology: How Cognitive Insights Drive Conversions | Dr. Özgün Köksal

How can CMOs and other marketers use psychology to guide purchasing decisions instead of overwhelming customers with too many options?

In this session from the Marketing Analytics Summit in Berlin, Dr. Özgün Köksal, Senior Data Analytics Specialist at Hopmann Marketing Analytics, shows how marketing data meets psychology to improve customer experience and conversion success.

Learn how to:
• Detect decision fatigue in your Analytical CRM and behavioral data
• Segment users with psychological and behavioral patterns
• Reduce complexity in the buying process using data-driven product finders and smart recommendations

The result: happier customers, higher conversions, stronger brand loyalty.

📍 Event: Marketing Analytics Summit Deutschland 2025
📅 Date: 17–18 November 2025
🏨 Location: Radisson Collection Hotel, Berlin

Dr. Özgün Köksal holds a PhD in Psychology and specializes in bridging cognitive science with data analytics. At Hopmann Marketing Analytics, she helps brands use data responsibly to empower users and build trust through meaningful digital experiences.

Видео Marketing Data Meets Psychology: How Cognitive Insights Drive Conversions | Dr. Özgün Köksal канала Hopmann Marketing Analytics