Sunk Cost Fallacy And Why You Should Quit

In this video, we take a look at the sunk cost fallacy and how it influences our decisions. We also briefly take a look at how loss aversion relates to sunk costs in a few examples. The sunk cost fallacy is most commonly discussed in psychology, economics, and consumer behavior research.

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Sources:
http://www.lifehack.org/articles/communication/how-the-sunk-cost-fallacy-makes-you-act-stupid.html
http://www.macmillanlearning.com/catalog/Product/introducingpsychology-thirdedition-schacter
http://footnote.co/why-we-try-and-fail-to-keep-sunk-costs-afloat/
http://www.investopedia.com/terms/s/sunkcost.asp

Видео Sunk Cost Fallacy And Why You Should Quit канала MindfulThinks